Can energy 'too cheap to meter' survive once it answers to shareholders?
Fusion just got its first public stock ticker, but a technology sold on the promise of near-free power now has to deliver returns to investors. Does going public accelerate abundant energy, or does the market quietly relearn how to keep it scarce?
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This week’s Minds, Bodies, and Terawatts episode (July 17, 2026) dug into General Fusion’s Nasdaq debut and the record $14.2 billion now flooding the fusion industry. The hosts wrestle with a real tension: the same public markets that supply the capital to build reactors also demand pricing power, scarcity, and margin — the opposite of ‘power too cheap to meter.’ The Unscarcity framework warns that abundance is a business model problem before it’s a physics problem, and shareholders may push to meter what the science could make nearly free. But there’s a counter-case: binding power deals from Google and Microsoft suggest demand so vast that competition, not scarcity, wins. Give the July 17 episode a listen and tell us — does Wall Street fund abundance or fence it in?
Related reading on unscarcity.ai:
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